- What are you three favourite music videos? I found this question difficult to answer and could only think of one and that was Take That - All you said
- Why do you like them? It's obsucure and i remember it becuase of the costume the band memebrs are in (clowns) and the setting (an empty stage).
- What makes them effective? The clowms and the acting the band memebrs do is fantastic. Also, the contrast between light and dark on the video (chiaroscuro).
- What do you think is the purpose of a music video? Gives a visual image of the actual artist to go with the song. Gives an identity to the artisit.
- How can a video be judged to be successful? Gets talked about by other aspects of the media industry, this usually happens when the video is controversal. Has a big public impact and has the public talking about it (word-of-mouth).
- What factors must be taken into consideration when planning a video? Target audience, whether it could contina a message of statement, location, costume, who is featured in the video, budget, controversal or offensive content.
- Can pop videos be considered to be a genre? In my opinion no.
- What are the conventions of the genre (if it was one)? Someone usually lip syncing the words of the song, some tell a story, some feature special effects, some feature dancing, also people are sometime playing a musical instrument.
We also once again looked at the model of media:
Text (music video) -> Audience -> Institution
